Objectives:
Increase traffic.
Increase sales.

The Project:
Vitantis wanted to offer the kids a day to remember for Children’s day and increase foot traffic that weekend.

Results:
“Copii in zbor de ziua lor” was more than a party on Children’s Day; it was an amazing experience for them. They had the chance to see the city from up top by flying with a hot air balloon, play, sing and win cool prizes such as toys and sweets. We offered Special Passes in kindergartens which gave the little ones the chance to fly for free.