Objectives:
Increase the number of cars processed in a month by 30% in Bucuresti Mall and 40% in Plaza Romania.
Grow the overall income by 20% in both locations.

The Project:
We created a marketing plan for the Diamond Car Wash and developed a short and long term marketing strategy in order to meet the objectives.
For the lunch campaign in May, June and July 2012, we created the “Nu astepta sa te roage” concept, addressed to a medium & high target audience.

Results:
All objectives were met in the first month of the campaign.