Objectives:

Create a unique presence for Valvoline at the Autonet Mobility Show.
The project:

Because Valvoline celebrated their 150th  anniversary, we wanted to make the brand  stand out at an important exhibition at  Romexpo. To catch the eye, we transformed the  Valvoline stand into an American service station  from the 30’s. From graphic to props we  followed the same concept to deliver a true  vintage American experience.