Launching Vagisan Moisturizing Cream as the best remedy for vaginal dryness. Position Vagisan as the best solution for a healthy genital area.
We proposed a creative launch event, to make doctors feel comfortable to talk about this feminine issue and also to learn about the product. The key-point of the event was the custom made theatre play, which relaxed the atmosphere and helped them break the taboo. Also we made a visual metaphoric stage decor.