Objectives:
Generate traffic increase in Vitantis Shopping Center for Valentine’s Day season.
Increase sales for tenants via sales mechanic by 10%
Increase awareness & acknowledge as a “fun”shopping destination among target consumers.

The Project:
We created a Valentine’s Day Experience for the entire campaign: a romantic atmosphere especially for young couples, that culminated with a spectacular live ice sculpting show, live concerts from Anda & Alb-Negru and romantic dinners with VIPs: Anda Adam, Alb-Negru & Alina Plugaru.

Results:
More than 25,000 people reached by communication mix, which included indoor media, flyering, online, radio (Radio 21) and PR (article in Libertatea).

Over 300 persons attended the shows on Valentine’s Day event
Feedback reactions from participants was positive regarding the ice shows being especially appreciated.
Good sales figures reported by tenants.