Objectives:
Promote children activities and Cartoon Network characters in Vitantis.
Generate traffic in Vitantis by using Cartoon Network characters.

The Project:
Partnership with Cartoon Network – Turner Broadcasting System Romania: real animated atmosphere in Vitantis, with a four days workshop for children.
On the 1st of June children have met their favorite cartoon characters: Scooby Doo, Chowder, Flapjack and many Ben Ten aliens.

Results:
Over 400 children attended the workshop in 4 days of activation
Over 1,000 persons (children & adults) attended the show on 1st of June.
More than 20% increase in traffic during the 4 days of workshop and over 37% increase at the event on 1st of June (compared to regular days).
50% increase in sale at “Yellow Place” playground in Vitantis more than doubled during the 1st of June event.
30% increase in sale at “Toyplex” store in Vitantis.