Objectives:

Increase awareness & consideration for Visa card.

The project:

To communicate Visa national sales promotion with a big prize of 50,000 lei and the 0% commission for card payment we implemented a national BTL campaign for Visa.

A brand activation in 10 Malls in 8 cities with flyering & gift sampling for 1 month.

A branding project in 15 Kaufland stores.

Results:

More than 70,000 people reached by the indoor campaign.

About 6,500,000 people exposed to the Visa campaign around the country.