Objectives:
Increase popularity of Vanish FB page
Drive awareness and traffic within Facebook to The Tip Exchange app
The Tip Exchange to become #1 forum for stain removal advice by 2015

The Project:
We implemented a new and out of the box app for Vanish – Tip Exchange.
More than an application, “Pete și secrete” is a place where people can share their knowledge about stain removal, in order to help each other combat specific stains, by posting photos, questions and tips

Results:
More than 3000 likes for the page
Very good feedback from Air Wick friends and fans