Objective:

Looking for an optimal visual identity.

Project:

In accomplishing the Regio rebranding, given the multitude of priority axes covered and the extremely diverse audience, we aimed at communicating their common purpose: regional development. The Agency has taken into account the results of the studies conducted to measure the awareness and level of information of the target audience, the competitive advantage of certain sectors, the current trends in branding and identity communication, as well as the bureaucratic and technical problems of the financing product.