Objectives:

Communicate the new and improved pralines, focusing on it’s double filling. Also, increase sales and grow awareness of the brand, especially on Valentine’s Day, when the campaign overlaps  with the celebration.

The Project:

Primoline assumes the truth about love and launches The Reconciliation Kit on Valentine’s Day. We developed the concept, the communication materials, the production and a Facebook strategy. We even developed a Decalogue of love, but with a fun twist.