Objectives:

Through trade activations, reinforce Peroni’s appealing & refined image via an integrating experience that reveals the art of hosting.

Generate high awareness of Casa di Peroni as the essence of timeless Italian lifestyle

The Project:

We designed and produced very stylish and impactful POSM to create an universe where consumers could discover the Italian lifestyle.

The instore campaign was made to stand out more through the prizes offered: Italian recipes cooking books, coasters and cooking classes.