Objectives:

Increase daily traffic in Vitantis Shopping Center for its 1 year anniversary.

Increase awareness & consideration as a great fun and rewarding destination.

The project:

Vitantis became “racing paddock” and invited visitors to a „grand prix race”.

A guerrilla team of 2 Can-Am Spyders with 2 gorgeous „racing” girls cruised around the town giving flyers to cars in traffic.

We had a special project with Radio Zu with a live contest every day.

At the “finish line” we had Andra, Alex Velea, and Daniel Buzdugan, and the “Grand Prix”: Kia pro_cee’d

Results:

About 700 persons assisted at the show.

20% increase in daily traffic in the campaign.