Objectives:

Create a strong emotional link with the customers, by involving them in an unconventional campaign in the mall, in order to support the ATL campaign.

Increase awareness & consideration for Michelin tires.

The Project:

To demonstrate idea that Michelin fuel saving tires can save you a lot of money – we created a special corner in the mall with the two main characters of the campaign in real-life size – Michelin and the Evil Pump. People received information and a free gift.

Results:

More than  50.000 people reached by the indoor campaign.

About 15.000 gift distributed.