Objectives:
Create an emotional link with the female customers, by involving them in an unconventional campaign.
Increase sales for the new hair dye Garnier – Color Sensation.

The Project:
We designed a fun & engaging campaign, in which we designed 9 different flyers with outfits suggestions, according to the consumers hair dye.
The slogan encouraged women to dare to look great, ‘cause this spring collection brings them extraordinary colors for their hair.