Objectives:

Develop communication materials for the instore campaign of the new Activia flavors (Watermelon and or Pina Colada).

The Project:

The idea of the instore activation was to start a challenge, a tasting contest between the two flavors.

We took the brand concept and came up with a fresh and exotic approach suited to the new tropical flavours for the materials: head of gondola, island, wobbler.