Objectives:

The challenge was to come up with a new logo and packaging for one of the most well sold Romanian food products: the well-known bread bar made by VelPitar, which now has a new name (2Frati) and needed a new logo as well.

The Project:

We developed a new logo, with a fresh and modern touch, which communicates the values of the product: family, joy, tenderness.

Also, we redesigned the packaging, giving it a new, more modern and more appealing to the target consumer.