Objectives:

Generate traffic, promote sales and gain loyalty of visitors in Bucuresti Mall.

Increase the time spent in Bucuresti Mall.

The project:

We organized a “shopping party” on the 23rd of December, with extra discounts, offers from retailers and a lucky draw. The event concluded with a performance from Alex Velea, as well as Ellie White.

Results:

Over 35.000 people attended the event