Increase awareness & consideration for Visa card.
To communicate Visa national sales promotion with a big prize of 50,000 lei and the 0% commission for card payment we implemented a national BTL campaign for Visa.
A brand activation in 10 Malls in 8 cities with flyering & gift sampling for 1 month.
A branding project in 15 Kaufland stores.
More than 70,000 people reached by the indoor campaign.
About 6,500,000 people exposed to the Visa campaign around the country.