Increase popularity of Vanish FB page
Drive awareness and traffic within Facebook to The Tip Exchange app
The Tip Exchange to become #1 forum for stain removal advice by 2015
We implemented a new and out of the box app for Vanish – Tip Exchange.
More than an application, “Pete și secrete” is a place where people can share their knowledge about stain removal, in order to help each other combat specific stains, by posting photos, questions and tips
More than 3000 likes for the page
Very good feedback from Air Wick friends and fans