Objectives:

Create buzz around Silan Soft & Oils New Product in Romania via impressive POSMs.

Attract shoppers to try the new product

The Project:

For the launch campaign, we created and produced impactful POSM materials to attract the customers from the first moment, till they reach at the shelf: pallet decorations, flyers, roll-ups, shelf stoppers, branding for promoters stands and a quiz personality app.

The launch campaign included also a promotion with instant prizes