Increase daily traffic in Vitantis Shopping Center for its 1 year anniversary.
Increase awareness & consideration as a great fun and rewarding destination.
Vitantis became “racing paddock” and invited visitors to a „grand prix race”.
A guerrilla team of 2 Can-Am Spyders with 2 gorgeous „racing” girls cruised around the town giving flyers to cars in traffic.
We had a special project with Radio Zu with a live contest every day.
At the “finish line” we had Andra, Alex Velea, and Daniel Buzdugan, and the “Grand Prix”: Kia pro_cee’d
About 700 persons assisted at the show.
20% increase in daily traffic in the campaign.