Increase sales in movie tickets.
Increase sales in snack and beverages.
Create a bond with the people that come to the Cinema.
The campaign is a winter box-office campaign. The theme of the campaign was the North Pole, precisely the eskimos. People could come to the movies and be photographed as an eskimo. There were made POSMs, 3D igloos, online and radio campaigns.
The campaign was very successful, sales increased in snacks and beverages and also in movie tickets.